Voice search is becoming more common, and a large number of households now have smart speakers. Marketers are responding by optimizing for conversational queries and natural language usage.
Augmented Reality (AR) and Virtual Reality (VR) technologies are revolutionizing customer interaction. Brands are using AR for virtual try-ons and interactive product demonstrations, whereas VR provides immersive experiences such as virtual showrooms and branded virtual worlds. These technologies strengthen customer interaction and offer innovative channels for storytelling.
Social commerce keeps on developing, with sites embedding shopping functionality within social media experiences. This integrated browsing and buying experience addresses consumers' desires for convenience and instant gratification, further diminishing the distinction between consuming content and online shopping.